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Percepción del riesgo y estrategias de comunicación social sobre el dengue en las Américas

dc.contributor.authorSan Martín, José Luises_ES
dc.contributor.authorPrado, Mónicaes_ES
dc.date.accessioned2015
dc.date.available2015
dc.date.issued2004es_ES
dc.identifier.citationSan Martín, José Luis,Prado, Mónica (2004) Percepción del riesgo y estrategias de comunicación social sobre el dengue en las Américas. Rev Panam Salud Publica;15(2) 135-139,feb. 2004. Retrieved from http://www.scielosp.org/scielo.php?script=sci_arttext&pid=S1020-49892004000200014es_ES
dc.identifier.urihttp://www.scielosp.org/scielo.php?script=sci_arttext&pid=S1020-49892004000200014es_ES
dc.identifier.urihttps://iris.paho.org/handle/10665.2/8250
dc.relation.ispartofseriesRev Panam Salud Publica;15(2),feb. 2004es_ES
dc.subjectAtitude Frente a Saúdept_BR
dc.subjectDenguees_ES
dc.subjectDenguees_ES
dc.subjectSurtos de Doençaspt_BR
dc.subjectMeios de Comunicação de Massapt_BR
dc.subjectPercepção Socialpt_BR
dc.subjectComunicaçãopt_BR
dc.subjectEducação em Saúdept_BR
dc.subjectAmérica Latinaes_ES
dc.subjectVigilância da Populaçãopt_BR
dc.subjectSaúde Públicapt_BR
dc.subjectMedição de Riscopt_BR
dc.subjectSaneamentoes_ES
dc.subjectSaneamentoes_ES
dc.titlePercepción del riesgo y estrategias de comunicación social sobre el dengue en las Américases_ES
dc.title.alternativeRisk perception and strategies for mass communication on dengue in the Americasen_US
dc.typeJournal articlesen_US
dc.rights.holderPan American Health Organizationen_US
dc.description.notesDengue is clearly a very serious public health problem. In the Americas the number of dengue cases has been increasing since the 1960s, and outbreaks of the disease have been occurring more frequently. Furthermore, the density of infestation with the disease vector, the Aedes aegypti mosquito, is high in the Americas. The general strategy for preventing and controlling dengue and dengue hemorrhagic fever is based on promoting behavior changes that lead to incorporating the community in controlling the disease, particularly the vector. In order to achieve this, mass communication programs on dengue should have two primary aims: converting information into practice and encouraging the community to take over prevention and control measures. The new generation of programs should be designed based on the local sanitation structure (water distribution and waste disposal) as well as information on community organizations and the roles of different family members. Furthermore, the new programs should incorporate all the following ten components: epidemiological surveillance, intersectoral actions, community participation, managing the environment and basic services, patient care, case reporting, education, using insecticides and vector control, training, and preparing for emergencies. Communication should be aimed at modifying the behavior of individuals and the community by empowering them to carry out prevention and control measures. (AU)en_US


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