Market research to identify and analyze opportunities to produce strategic health technologies in Latin America and the Caribbean

Abstract

Conducting market research and value chain analysis is crucial for defining a productive investment strategy. In this context, the Pan American Health ORganization contracted IQVIA Solutions do Brasil LTDA and Fundação Instituto de Administração (FIA) to conduct market and value chain studies for biological medicines, chemically synthesized medicines, medical devices, and personal protection equipment. This executive summary presents the context and key conclusions.