Images that Inspire: The Mobilization of the Americas to Eliminate Measles and Rubella
Imágenes que inspiran: la movilización de las Américas para eliminar el sarampión y la rubéola
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2009ISBN
978-92-75-07411-4
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[Preface]. Some 100 years ago, public health regularly began to include graphic arts among its armamentarium in the fight against diseases. It was an era of devastating epidemics and endemic infectious diseases, as health workers began to organize coordinated media campaigns that sought to mobilize the community and enlist its participation through striking posters, illustrated pamphlets, films, and other graphic materials. In its classical book, Rats, lice, and history, published in 1934, Hans Zinsser wrote: “infectious diseases are one of humankind’s great tragedies. They permanently struggle to exist through different ways of life.” This battle has sparked the imagination and creativity of many a graphic artist, who have variously depicted this ongoing saga in the course of time. / Es para mí un privilegio presentar Imágenes que inspiran: la movilización de las Américas para eliminar el sarampión y la rubéola, publicación que recoge los afiches utilizados por los Estados Miembros de la Organización Panamericana de la Salud (OPS) para la eliminación del sarampión y la rubéola en la Región de las Américas. Los afiches compilados aquí ofrecen un boceto del sistema visual e iconográfico que fue desarrollado para informar, persuadir, dar reconocimiento y motivar a los pueblos de las Américas a mantenerse fieles a su compromiso de eliminar estas dos enfermedades, promoviendo así la equidad. Desde una perspectiva histórica, estos afiches ofrecen mucho más de lo que originalmente se propusieron: son espejos que reflejan las percepciones, sesgos y actitudes de la cultura, sociedad y tiempo en que fueron creados. En ellos se unen el arte, la cultura, la ciencia, la religión y los valores en pro de la salud.
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Pan American Health Organization. Images that inspire: The mobilization of the Americas to eliminate measles and rubella. Washington, D.C.: PAHO, 2009 / Organización Panamericana de la Salud. “Imágenes que inspiran: La movilización de las Américas para eliminar el sarampión y la rubéola”. Washington, D.C.: OPS; 2009
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