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PAHO Meeting on Alcohol Marketing Regulation. Final Report.

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Date
2016
Author
Pan American Health Organization
Metadata
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Abstract
Scope and Purpose An exploratory international meeting on regulation of marketing* of alcohol products** was held at the Pan American Health Organization (PAHO) headquarters in Washington, D.C., USA, 12–13 January 2015. The objectives of the meeting were to summarize the research on the effects of alcohol marketing on young people; review existing statutory and self-regulatory codes on marketing and examine their effectiveness; consider the implications of international trade agreements and other treaties for developing a global alcohol marketing code; and describe the experience of countries where alcohol marketing legislation has been recently enacted or proposed. Participants, including experts on tobacco control, food and nonalcoholic beverages, trade agreements, and health policy, as well as staff from nongovernmental organizations (NGOs), country offices, and World Health Organization (WHO) headquarters in Geneva, formulated key concepts on the way forward, based on the Global Strategy to Reduce the Harmful Use of Alcohol passed by the World Health Assembly in May 2010 (Resolution WHA63.13) and the Regional Plan of Action to Reduce the Harmful Use of Alcohol passed by PAHO’s 51st Directing Council in September 2011 (Resolution CD51.R14).
Translated title
Reunión de la OPS sobre reglamentación de la comercialización del alcohol. Informe Final
Subject
Alcohol Drinking; Alcoholic Beverages; Marketing; Young Adult; Government Regulation; Health Care Coordination and Monitoring; Health Legislation
Category of PAHO Strategic Plan 2014-2019
Cat 2. Noncommunicable Diseases and Risk Factors
URI
https://iris.paho.org/handle/10665.2/28424
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  • General Publications / Publicaciones Generales

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Pan American Health Organization
World Health Organization. Regional Office for the Americas
525 Twenty-third Street, N.W., Washington, D.C. 20037, United States of America
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